Russel Howcroft | The Sydney Morning Herald

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Russel Howcroft co-hosts 3AW Breakfast and is a partner/brand adviser at Sayers Group. He is also chair of the Council of the Australian Film Television and Radio School.

Vaccine hesitancy horse has bolted. We need a powerful campaign.
Opinion

Vaccine hesitancy horse has bolted. We need a powerful campaign.

When it comes to government ads to promote vaccination, informing is not enough. We need high emotion, designed to trigger action.

  • by Russel Howcroft

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